11 November 2008

Engaging youth through social media

There is no doubt that getting a teen's attention is hard enough, but trying to do it in a social media frenzied world is even tougher. There is also no doubt that social media can be utilized to enhance a student ministry's effectiveness.

Some of the tips from this report are:
• Clarity. Many student ministry sites are not clear what it is that they are trying to accomplish. Is there a clearly defined reason for having a presence on the www?
• Many Small Niches. This is huge. In our massive world, we have grown extremely small. The world is merely a mouse click away. We can chat with a missionary, real time, on the other side of the world. How can student ministry sites provide avenues to connect with many small niche elements?

These seem like opposites, but I wonder if they actually play off of each other to enhance the usefulness of the site. Read the rest of the tips here. I'd love to hear your thoughts.

1 comment:

ro.duh. said...

I like the point about going micro: putting all your efforts on the most simplest thing that is being done the best, rather than being generic. Why waste energy on some grand schemed up plan when it may not work 100%, when you can take that same energy and put it toward simple things that are being done very well? Interesting stuff. I didn't realize the amount of research out there for youth media stuff.