Today started at 2:15am. I didn't intend it that way... I was supposed to get up early... just not that early (that's crazy). I got all ready and made it downstairs thinking my coffee would be brewing, but it wasn't. Something wasn't right... oh yeah... it was 2:45am!
After a LONG day finally ended, I sat down to chill for a bit before a rockin' spaghetti dinner that my wife made. As I was chillin (checking blogs) I ran across a loswhit post about a free scoop from Ben & Jerry's. Sure enough it was Ben & Jerry's 30th birthday and they were celebrating by giving out a free single scoop cone. It was a nice treat to take the kids and get ice cream.
My favorite quote of the night... from a Ben & Jerry's employee, she turned to a co-worker and exclaimed "It's so hectic in here... what's the deal?"
Hectic ice cream store and all, the kid's and I had a great time. As we drove home the free ice cream made me think about who all uses the "free incentives". Churches seem to us it a lot. The Ben & Jerry's "free cone day" made me a believer in incentives, especially when they are done right. Churches are guilty of overusing the incentive as an attractor. It was kinda the first time that I was on the receiving end of a "free incentive". This experience validated the free incentive event. It's amazing the benefit of a single scoop of ice cream. It was a good reminder that simple, little, seemingly ordinary things can add large amounts of value, especially when done with strategic intentions.